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Dynamic Beneficial Accord Marketing Pvt. Ltd. (Company / DBA®) is an Indian direct selling fashion company headquartered in Mohali, Punjab. The organisation was founded by Mr. Roshan Singh Bisht in 2011 and deals in fashion apparel and accessories. DBA® was established with the fundamental philosophy of helping people who help themselves. The company has empowered millions of people all around India by helping them run their own independent business. Today, Company continues to grow by providing the latest fashion products and business opportunities to people from all cultures and walks of life.

The Company is incorporated in India and came into business with a mission of revolutionizing the way of direct sales and e-commerce industries. As a direct sales community, the Company creates a number of business opportunities for entrepreneurs to change their life for better and help them in fulfilling their dreams. Whether they’re employees, independent business owners or other community members, the Company touches each life for better and brighter.

Since its incorporation in the year 2011 and within a span of just a few years the Company started making an positive impact in the world of fashion with hundreds of thousand Independent Business Owners associated with the Company spread across all states of India. The organization was built up with a will to assemble a power of people who not only understood fashion but are also interested in selling them as well. It is “THE” go-to stage for the fashion conscious people of India. With its extensive variety of fashion items at affordable costs, the Company never fails to offer considerably more.

The Company came into existence with the vision to be a proud and no. 1 homegrown social selling fashion marketplace that enables millions of people globally, to earn their livelihood while looking fashionable. The company always believes in integrity, humility, customers’ happiness and care for the animals.

The Company combines fashion with a direct selling multi-level marketing strategy. The Independent Business Owners associated with the Company are not just the part of business but also an important members of the community. The Company launched it’s website with the homegrown brand named “Ifazone®” in 2011. Two other in-house brands named, “Mr. Huffman®” which is a premium menswear brand known for its meticulously and elegantly crafted apparel and “Earthy Scent®” which has modernized the impression of Indian ethnic wear for modern India, also get launched on the Company’s website.

The Company works with its focus on the ‘human element’ of business. Over the years, the Company has created a wave of fashion influencers and has made an impact in lives of 300,000+ distributors and hundreds of thousands of people on board by providing them a lifestyle they always longed for. Based on a strong foundation of social networking, the organisation seeks to build a ‘community’ of fashion loving people, who can earn even as they shop.

With a deep strive to encourage everyone to move fast, to innovate, to try out new ideas, and break and build new things, the product line grew from a single brand Ifazone® to a total number of six homegrown brands by 2018. The company also launched its e-commerce platform with the name of Asort™ (ds.asort.com). Today, there brand like “Another Bad Generation(A.B.G.)™, Earthy Scent®Mr.Huffman®Ifazone®, Kuefit™ and Solasta Shoes™” which are exclusively available at Asort™ platform and delivers fast and affordable fashion in every category with over 200+ new products being launched every week. Products sold through Asort™ are a perfect mix of in-house brands as well as carefully curated fashion range.

The six homegrown brands cover each and every need of fashion conscious men, women and youth by providing all wardrobe essentials crafted for the modern India.

Another Bad Generation (A.B.G.)™ – Own the Streets

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First Indian street wear brand, deeply rooted in art with a motive to rebuild a new culture for Indian youth, ABG™ truly stands for its name, ‘Another Bad Generation’.

Earthy Scent® – Finest Indian Craftsmanship

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A brand that takes ethnic fashion loving people a step closer to nature, promotes Indian crafts and textiles and transforms them into silhouettes and styles acceptable to the modern Indian men and women.

Mr. Huffman® – Classic Men Powerhouse

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Mr. Huffman® is for men who understand class. A premium menswear brand known for its meticulously and elegantly crafted apparel to add an extra dimension to the men’s closet.

Ifazone® – Get into Basics

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An ultimate objective of enhancing the personality of the wearer by providing a clean range of men and women clothing with a play of finest fabrics & textures.

 Kuefit™ – Each Mile Matters

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Kuefit™ adds a dash of sporty spirit and athletic enchant clothing range alongside the maximum comfort. The brand covers all your athletics choices shrouded in supreme style.

Solasta Shoes™ – Mix & Match

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The brand provides the right selection of footwear that defines the personality of the wearer. Solasta Shoes™ is the brand that oozes solace, glamour and style.

With more than 300+ employees, DBA® team is an electric mix of youth and experience, of foodies and gym freaks, of accomplished bathroom singers and astronomers, of long distance riders and amateur artists. The leadership team has a combined experience of over two hundred years across multiple domains like fashion, e-commerce, technology, direct sales, logistics, product design, finance and operations. The work culture of the Company is considered as upbeat, fun yet professional as per the employees. With the freedom of experimentation and behavior of welcoming new ideas, the work force working under one roof, the Company never fails to increase employees’ enthusiasm.

The milestone achieved by the company-

2011

First Direct Selling Fashion Company in India

2014

Fashion Consultants growth (CAGR: 492%)

2016

105% Growth in turnover (2014-2016)

2017

Launch of Earthy Scent®, Mr. Huffman®

E-commerce platform launched

2018

First company to launch Street Wear brand in India.

Many young people even as teenagers are eager to go into business for themselves. Unfortunately, only a few lucky ones have the financial means at their disposal that allow them to launch their own venture. The rest have to settle for working for those who had the financial backing to make their dream a reality or they work in tedious government jobs. Well actually, not quite, this was true sometime in the past but only before the introduction of the direct sales business model in the country. A direct sales business model allows even those with modest means to successfully launch their own business because the capital requirement is far lower in a direct sales business than in a traditional one.

A Direct Sales Business Is Like Any Other Business

One can easily make money online with Asort.  Although a direct sales business has a relatively lower capital requirement than most traditional businesses do to get it off the ground, this in itself does not and actually should not guarantee the success of such a business. Just like any other business a direct sales business also requires dedication and effort from everyone who decides they want to run their own direct sales business. Remember, starting your own direct sales business is no guarantee of its success. Just as any business can be unsuccessful, modestly successful, or a resounding success, so too can be a direct sales business. Thankfully the cost of launching your own direct sales business is usually far less than that of launching a traditional one.

We want to share a few tips with our readers and partners that will allow those who are serious about their direct sales business to be successful in their venture.

1. Set Realistic Goals

Set Goals That Are Challenging Yet Attainable

Online selling is the best way to start your own business and start working from the comfort of your own home. Always remember that a direct sales business is like any other business. Therefore, like in any other business, there will be periods when you will earn more than in other months. You won’t begin to earn large sums of money just by signing up, rather how much you earn will depend on how much effort you devote to your business. To keep from becoming disheartened quickly, you should set realistic targets for yourself in your direct sales business. Try to set goals that are achievable and then work systematically towards accomplishing these goals. Many who don’t succeed in direct sales don’t because they, so to speak, “Start with a bang, and end with a whimper”. Setting realistic goals and working systematically towards achieving them is a good start to your direct sales business.

2. Network, Network, Network

Realize That Everyone You Meet Is A Potential Customer

To be successful in direct sales you will need to market your business opportunity to as large an audience as possible. Therefore it is essential that to be successful in direct sales you need to increase the size of your network. A larger network will increase the size of your referral network. In order to increase the size of your network, you should actively attend as many public events as possible. From fairs to festive occasions, all should demand your presence. You must try to increase the number of your acquaintances and be able to strike up a conversation with strangers. Also, remember every occasion or function presents you with an opportunity to network and potentially to increase the size of your team so if possible never pass on attending such events.

3. Show Your Professionalism At Every Opportunity

Be What You Want Others To See

Direct sales is a business, period. If you want to sell fashion online, consider Asort. Just as being successful in any business requires great professionalism so too must you polish your professional skills to make the right impression on all those whom you come across. Nothing makes a better first impression on someone than being well dressed, well spoken, and having good manners. A young person in a direct sales business should be willing to set aside childish things and step successfully into an adult avatar. Practice speaking alone in front of a mirror to see how others see you when you speak and if you think you must do better, try to improve your style of speaking by practising daily in front of the mirror. Dressing well and being well groomed is never a drawback so make a habit of doing both well.

4. Make Time An Ally

The Most Successful People Simply Respect Time To Get Ahead

In the west, the phrase “Time is Money” is taken literally and very seriously. The sooner that someone in direct sales realizes that time is a most valuable commodity, the more quickly they will grow their business. Think about it, time is what your life is made of. You can’t afford to waste time to make use of every minute of every day. Scheduling appointments and meetings at the start of the day will ensure you are able to meet with your clients at the right time and that you do not miss appointments or important calls. You can simply be an influencer and inspire people like you to fulfil their dreams. You must create a list of the things you are going to do each day. Make this daily task sacrosanct and with practice, it will become your second nature. Use the time to your advantage by using this commodity better than those around you and you’ll come one step closer to being successful in direct sales.

5. Use Social Networking Sites

Employ The Tremendous Power Of Social Media To Contact New Clients

Being on social networking sites where your target audience congregates is another tried and tested method to increase the size of any social network. You should engage in chats and conversations on online networking sites. Try to understand where your target audience is most likely to be online and visit such networking sites and engage individuals on these sites in chats and conversations online. Present an opportunity online to the right segment of people and you will be surprised by the interest those present online show in what you have to say. Social networking sites today present a nearly limitless potential to reach out to hundreds if not thousands of individuals and to increase the size of your network. Use them.

6. Create A Home Office

Make A Dedicated Home Office To Keep Track of Sales and Plan For the Future

One of the more subtle ways to become devoted to a direct sales business is by creating a personal office or workspace for yourself. Yes, the best direct sales business in India may not require you to remain seated in one place too long but having your own workspace dedicated to your personal business is a powerful symbol and adds the touch of professionalism we spoke about earlier. Keep a room or even a corner of one room with a table, chair, and desktop, dedicated to your role as the owner of a business. Doing so will add a certain prestige and discipline with respect to your new role and to your exciting and profitable journey ahead.

Having discussed these 6 points above there is another one behind all of them which is crucial for success. It concerns the unique nature of the “comfort zone” every one of us has. To be successful in any endeavour, you need to step outside your comfort zone. We cannot overstate how important this is after hearing the testimonies of hundreds of successful people working in dozens of professions across the world. To successfully employ all the 6 tips we have mentioned above you must first step outside your comfort zone. In the future, if you want to “make it” in the best direct sales business in India, this is certainly one of the first and most important obstacles to overcome. But once you’re ready to step out of your comfort zone and employ these 6 tips diligently, the world of direct sales will be yours for the taking.

Do you have a size 34 waist? Are you only sure of this because a size 34 pair of pants fits comfortably around your tummy? We’re not looking for trouble but we know that thanks to “Vanity Sizing” there are good reasons to doubt the intentions of your favourite brand when it labels the size of its clothing. We’re sure you’ve experienced first hand that waist sizes differ from one brand to the next. Hence a garment with a size 34 waist made by one apparel maker may be too small for you while a size 34 of another label will fit you with ease. This is called “vanity sizing” within the fashion industry and is done deliberately by numerous brands to attract buyers to purchase only their apparel.

Stroking The Male Ego Using His Waist

Many if not most brands intentionally show pants with a larger waist size as being 2 or more inches smaller. This trick appeals to men’s “vanity” who show a preference for buying trousers from labels that sell pants of a larger than actually stated waist size. Men who think that the top brands are immune to such manipulation have a thing or two to learn. The best-known brands in the world are the same ones that most heavily employ “vanity sizing” in their garments. Men’s brands that are traditionally considered stalwarts of male masculinity are often the same ones that falsely label oversized garments as smaller ones and sell them to insecure men, fooling consumers into a false sense of comfort.

The Scale of The Deception

Some men reading these words may refuse to believe that vanity sizing actually exists or that it is done deliberately by the top clothing manufacturers in the world. But men make no mistake, “vanity sizing” exists and is done deliberately by apparel manufacturers. The difference in the waist sizes among different manufacturers is not a coincidence, it has been created on purpose. Even the most valued apparel brands in the world partake in this deception. To get an idea of the difference between the sartorial fiction created and the facts, consider that one leading apparel label sells 39.5-inch pants as 36-inch ones. Another even more premium brand markets pants with a 41-inch waist as 36-inch pants.

Men Fall For It

Anyone who still thinks only women are vain has a lot to learn. Men are equally as vain as the fairer sex is. Hence the success of vanity sizing which leads men to feel good about themselves without having to make any real physical effort to do so.  Most insecure men probably make themselves believe that the larger sized pant shown as having a smaller waist size that fits them well is correct while a tight fitting pant that has the accurate waist measurement is wrong. One can’t hold it against men, as men are as conscious of their physical measurements as are women are about their age. But lying to themselves about the same may have unfavourable consequences.

Living in La La Land

When you’re a man, you measure your waist by the circumference of your pants, literally. Men are highly unlikely to pull out a measuring tape to check the size of their waist because they believe they know the size of they’re waist through the waist size displayed on the pants they wear. But what if many of them have been wrong for the past few years and their waist size, for instance, is not a relatively healthy 34 inches but a larger and unhealthy 36 or even 38 inches? Then rather than being able to enjoy a lavish gourmet filled lifestyle, they ought to go easy and cut down on the portions they consume. In such instances men’s trousers may be misleading them and, unbelievable as it seems, harming their health.

A Simple Solution

Vanity sizing is highly unlikely to go away anytime soon. Pants sold through vanity sizing are too comfortable to too many and make men feel good about themselves. The simplest way for men to not be fooled by the deception of vanity sizing is by pulling out a measuring tape and measuring the size of their waist. Then regardless of whether they wear falsely labelled 34-inch waist size trousers when the actual size of their waist is 36 inches, they won’t be partaking in an unnecessary deception and perhaps may even, if they’ve grown physically complacent, be motivated to lead a healthier lifestyle.

Each individual is unique. Hence, just as the some of us are extroverts who may excel in sales, others are less social and may excel in other roles that require lesser interaction with people. Effective leaders recognize that people are different and that some people can thrive in an environment while others who are equally talented may completely fail in an identical role. Great leaders also know that the right personality can thrive working in direct sales while an unsuited personality, despite perhaps having greater talent, will fail and quickly leave a team.

Most of our readers already know that everyone who has found success in direct sales understands the importance of having a great team and of teamwork. A great team often makes the difference between stellar success and abject failure. Therefore creating the best team possible and motivating its members is paramount for anyone who expects to be successful in direct sales.

We want to share with our readers a few important and useful tips that will help them create the right team which will eventually pave the way for their direct sales team to greater financial success.

1. Recruit the Right People

Firstly, a successful leader in the direct sales industry is honest to prospective recruits about not only the excellent monetary rewards and scope for career advancement within the industry but also about the struggles of working in the direct sales industry. Doing this in the early stages of recruitment allows a successful leader to create a better and more cohesive team with lower incidents of turnover. Everyone who has spent some time working in direct sales knows that one of the greatest challenges of working in the direct sales industry is keeping a team continuously motivated and keeping turnover as low as possible. Better recruitment is one of the most important ways to ensure lower turnover and create a more motivated team that eventually earns a greater profit for all of its members.

2. Incentivize Existing Team Members

When You Reward Your Recruits, They’ll Work Their Best For You

Remember, nearly everyone is motivated to earn more money online. To someone in the direct sales industry, this creates an unmissable opportunity. Accomplished leaders in the direct sales industry incentivize team members with cash rewards everytime fresh recruits, recruited by their existing team members, successfully finish working in the team for a period of 60 or 90 days. Monetary incentives motivate existing team members to seek out hard-working individuals whom they know well for the purpose of joining their team which leads eventually to a more cohesive team.  For those working in direct sales marketing, referrals play a vital role and offering a cash bonus to existing members for successful recruits creates a larger more unified team and that also earns well. Our readers should remember a smaller team that consists of exceptional personalities is better than a large team of mediocre ones.

3. Recognize Top Performers

Don’t Be Shy To Let Your Star Performers How Much You Appreciate Them

It’s true that everyone is motivated by money, but people also work for a sense of self-worth and self-esteem. So though people are eager to earn money, they also love it when they are recognized for their efforts and talents. This is where a leader plays a crucial role. A good leader of direct sales team recognizes his or her top performers. Successful leaders also schedule and adhere to daily or weekly meetings with all of their team members where sales techniques are discussed and challenges are shared and resolved. At such meetings, top performing team members are often recognized and praised. Readers should remember however that the more liberally praise is accorded the less is its perceived value and hence good leaders are not too liberal giving praise verbally. Good leaders often let their actions speak louder than their words and usually reward top performing team members financially or by assigning them greater responsibilities.

During weekly or daily team meetings, the best leaders set goals for members of their team. They also brainstorm solutions to existing challenges faced by their team and recognize and motivate top performers. By so doing, successful leaders create a new hierarchy of leaders who follow the examples set by existing leaders leading to a more effective and larger team that cohesively works towards shared goals.

Dear readers, in the coming few weeks we are going to share more techniques that are necessary to be successful in direct sales industry and also other techniques that will make you better salespeople. Adieu for today and until we meet again between written words and active imagery.

 

Inspiring stories of journeys from rags to riches are capturing the imagination of Indians nationwide like never before. Asort Rewind is a combination of such stories. They serve the same cohesive function for our society today that folklore and romantic and heroic myths had done in the past. Often the heroes of India’s modern rags to riches stories are today’s business tycoons many of whom receive adulation from throngs of fans who look to them as sources of inspiration. Many such fans hope that one day, with hard work and a little bit of luck, their names will be counted among those whom they presently derive inspiration from.

Yet away from the limelight, there are far more common and more extraordinary stories of wealth creation being written every day in India by Asort. Asort Rewind is a kind of talk show where all these heroes of these stories are exceptional young men and women, some of whom once considered themselves lucky to be able to earn 15,000 rupees a month, and today earn several lakh rupees every month instead.

What makes such stories truly remarkable and worth sharing with the world is the fact that the men and women in them were in their late teens or early 20’s when they started their business ventures. Some of these young people, prior to starting their business, had frequently been unemployed or underemployed, often working as common labourers in villages in India or in minor roles with small businesses. Many also had limited or no financial resources and prior to launching their business lacked the skills or the support system that could equip them with the talent to successfully manage a team of hundreds. In-spite of such challenges these ambitious and dedicated youngsters worked hard and prospered. Today they are gazed at with admiration and awe by some who had once viewed them as unemployable and unmotivated and by others who listen excitedly to them share their exciting journey from once having limited financial resources to having an abundance of wealth today.

To try and understand how such a transformative change has taken hold in cities, towns, and villages in India it is necessary to learn more about Asort and what makes it so unique. In trying to better understand Asort, you must become cognizant of the fact that though many of India’s most accomplished new business have been disruptive, few have been as much so as Asort has been. We have created significant wealth for those at the lower echelon of the consumer pyramid and paved a path for young men and women that allows them to aspire to heights they had never imagined before. Thanks to Asort many young men and women in towns and villages have mastered the grammar required to manage a large and successful business of social selling and developed leadership skills that allow them to be at the helm of a large and diverse team.

While before being introduced to Asort some of these same individuals often had difficulty speaking effectively to an audience of more than five people. Today, these young people, most in their early to mid-twenties, speak confidently to large audiences conveying a content of such maturity that one would expect to hear it from established captains of industry twenty years older than our young partners.

We wish to state that we are proud that over the span of few years, we at Asort have generated wealth for thousands of men and women, and we take equally great pride and satisfaction in having exposed many of those who have partnered with us to a new way of thinking. By successfully creating a broader worldview in the minds of our partners we have offered them valuable insights and practical experience that will help them excel in any new endeavour that they may choose to engage in during their lifetimes. Asort Rewind introduces these leaders/partners among our society and brings them all the appreciation for their hard work.

In the weeks ahead, we want to share individual stories of some of these accomplished Asort business partners with the rest of the world because we want the world to learn about what makes Ifazone so special. We hope that by reading the words of our partners, others may draw inspiration from them. We believe that their stories thus far are but a prelude to an even larger and grander narrative, one that will capture our societies imagination for decades to come.

Our early to mid-twenties is a time in our lives when we can choose to live with careless abandon doing our best to stave off boredom and move from one distraction to another, but simultaneously it can be a time when we work towards a bright future and our long-term financial well-being and success. From the fashion industry to online selling, there is a list of all the possibilities one can consider and do big in future.

Most of us young people are anxious about our chosen careers, for instance, we wonder if the work we are doing will reward us financially in the years to come. Many of us very likely have commitments towards family members that require that we have a steady source of income or we may feel the need to make worthwhile investments to secure our future and our loved one’s future. It seems that not a day goes by when we don’t hear about the tremendous success a young person has attained in a particular field or industry which makes us wonder whether we are on the right path ourselves.

The good news is that if you are tied to the fashion apparel industry then the likelihood that you have a bright future ahead is great indeed. To give you an idea of the size and scope of this industry I’m going to acquaint you with some mind-boggling numbers. Consider that the size of the entire retail industry in India is $600 billion dollars, or approximately 39.00 lakh crore rupees out of which the share of the apparel industry is 8 per cent or approximately $50 billion dollars or 3.12 lakh crore rupees. The sum of 3.12 lakh crore rupees is a very large sum of money indeed, to get an idea how large consider that the most expensive house in the world located in Mumbai was built for 5,000 crores. So the size of the fashion apparel market in India today being 3.12 lakh crore is almost 63 times greater than the cost of Mukesh Ambani’s house! What’s even more exciting is that this figure of 3.12 lakh crore rupees is the annual revenue of the retail apparel industry and is expected to grow substantially over the next 6 years as the fashion retail sector in India continues to grow in size.

For a young person eager to make a splash the fashion apparel industry is the ideal platform from which to do so. The preceding statement will ring even truer when one realizes that the tastes of Indian consumers are also greatly evolving and are different from what they were even five years ago. Young Indians increasingly wish to differentiate themselves from their peers. When not so long ago individuals from the same socioeconomic background and of a similar age dressed very similarly, today’s youth wishes to advertise their personality wearing clothing they think best expresses their unique signature. This trend is likely to continue unrestrained into the future and hence the existing market for trendy fashion apparel will expand to include the latest styles from the across the globe which we at Asort have proven ourselves to be apt at recognizing and taking advantage of.

Today retail sales are not limited to only sales over the counter but include sales via direct channels, e-tailing, and home shopping channels. Many of those today who are pressed for time love the convenience of being able to buy products online, this fact combined with Asort’s success in creating apparel that fits virtually every conceivable body type will lead to happy customers who will continue to buy fashionable apparel from our partners.

To those eager to profit financially while having fun along the way, the fashion industry offers the right mix of continuous monetary reward while working in an important and expanding fashion industry. Over the next few years, we expect to become even more deeply involved with the fashion apparel industry in the country and to leverage the opportunities presented by greater digital penetration into the smaller cities, towns, and villages in India. This is why we want to invite you and other ambitious people like you to join us on the exciting journey that lies ahead.