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The wait is finally over. The new brand AMIIGA is live now on ds.asort.com, Check out the amazing collection of AMIIGA because it’s inspired by you & for you. It’s all about you.

                                                                AMIIGA IS YOU!

As the word speaks for itself, which means ‘a female friend’ in Spanish, started with a belief that AMIIGA would be the best girlfriend every girl seeks to have. True to the name, AMIIGA continuously strives to achieve purity through the premium fabrics, trendy designs and ethical business practices and maintains the friendship by keeping your style game up. 

We totally embrace the fact that every woman is unique in her own way and thus, you should express like one.

As an Ifazone distributor you are selling our products par kya kabhi socha hai ki jo bechte ho vo banta kaise hai!? The process of crafting one piece of clothing from the very scratch is really hard!

Believe me, its is as hard as Simran asking her dad for going on a Europe trip !

From the idea of what to produce to bulk delivery, the whole process requires several crucial steps and bhut sari mehnat!

“Excited? So You Should Be. Why? Because Mr. Huffman is ready for you now.”

Over the past several months we have worked diligently, and recently contemplated how, when the time came, we would introduce Mr Huffman for premium menswear clothing range. Today, we’re ready. We want you to know that what began as an effort to bring to our partners the highest quality high-end fashion wear has reached fruition. We’ve successfully created the newest and greatest line of high-quality apparel, footwear, and accessories. Truly.

Our Labor of Love

Nearly a year ago we envisioned creating an exclusive men’s apparel label that would meet or surpass in quality the best sold in the Indian market. Mr Huffman is the culmination of an endeavour which since its inception harnessed the efforts of the best designers working tens of thousands of hours to create apparel, accessories, and footwear that meet our exacting standards. To say that we take pride in each Mr Huffman fashion wear, would be a mild understatement. Saying that we nurture every Mr Huffman article thru design to its manufacture is nearer to the truth.

We’re Not Saying We’re Fashion Visionaries, We Are

What began as a but vision in the minds of great designers has been actualized today. Our vision had been to create the highest quality apparel for consumers who could differentiate great garments from exceptional ones. The Mr Huffman line of fashion wear is manufactured with an ambition to set trends, not follow them. Well styled and superb quality oxford shirts, men sunglasses, sneakers, ties, and blazers are available for sale under the Mr Huffman label. By designing every Mr Huffman garment in the most cutting-edge styling, we ensure that each garment that carries the Mr Huffman label is leading the pack among exclusive and fashionable fashion labels.

Exclusivity is Mr Huffman’s Cornerstone

Our efforts which culminated in the successful launch of the Mr Huffman fashion label were from inception geared towards creating the next exclusive menswear apparel brand. Thanks to the effort of our talented team and our partners, the upmarket Indian fashion wear segment will never be quite as it was in years past. With the successful launch of Mr Huffman, we will disrupt with tailored precision the men’s high-end fashion wear segment across India. Mr Huffman gives Indian men, regardless of where in India they live, the opportunity to wear stylish cutting edge fashion wear of a quality equal to or surpassing that of other premium brands in India.

A Label To Separate Top Men From The Also Ran

Only The Deserving Deserve To Look Their Best

The Mr. Huffman label has been created to give back to the deserving and excellent a unique signature that no other label can come near to imitating. Many already know that over the past twenty-five years sweeping changes, unlike any witnessed for centuries, have rippled across the world. Among the most visible of these is the dramatically lower cost to manufacture virtually any kind of product. Thus, the low cost of manufacturing fashion apparel has led to the ownership of relatively high-quality garments among individuals of limited success. However, with the introduction of the Mr. Huffman label, we have succeeded in giving top men the credit they deserve by creating an exclusive brand that flaunts their unique, privileged, and well-earned status in society.

Thankfully very few brands can match the styling or quality of Mr. Huffman garments, footwear, and accessories hence ensuring that those fortunate enough to have the means to wear a Mr. Huffman garment appear unique at all times. Mr. Huffman has been so created deliberately as our goal was to craft an unequaled premium brand for sophisticated buyers. Admirably, we succeeded in this.

The Path Before Us

Some would find the successful introduction of an upmarket brand an accomplishment that offers reasons to enjoy leisure, not us. Resting on one’s laurels dims the opportunities that lie ahead and we endeavor to grow and prosper in the future as we have done in the past. Despite the introduction of our latest label, we believe that before us still lie important challenges, surmounting which will open a sea of opportunities. For instance, the importance of our partners in bringing Mr. Huffman to the attention of a wider audience is immeasurable. We, alongside our partners, by overcoming many such foreseen or unforeseen challenges, expect to continue on our upward trajectory of creating high-end fashion for women and men while benefiting all those who continue to have faith in and partner with us.

 

August 23rd of this year was a special day for many of us. On this day hundreds of our partners gathered at the Pullman Hotel in Aero City at New Delhi when we unveiled our brand new clothing line aptly named Earthy Scent for modern women and its nearness to nature and to the Earth.

Our well-planned event began when many who excel in working with us arrived at the Pullman Hotel, the glitzy setting for what was to come. Many took the opportunity to not only eat, drink, and be merry but to also click a number of pictures with friends, acquaintances, and others who were present. A large number of fun selfies were also taken by many cheerful young men many of whom had travelled some distance to be present at the event. We enjoyed being their hosts and I’m sure they enjoyed being our guests that afternoon as well.

Everyone present arrived in black from head to toe and with superbly groomed beards and looked no less spectacular than the models who were to walk the ramp a little later. The fashion show at the Earthy Scent launch showcased the Earthy Scent line of fashion wear. A large fashion ramp was surrounded on three sides by Ifazone Fashion Consultants and on it walked models wearing what we are confident will go on to become among the most sought-after apparel in the country.

Ifazone takes pride in its products and is humbled by the strong support our distributors continue to place on us. It is our endeavor to continuously work for the benefit of all those who partner with us.

At the Earthy Scent launch, some of our Independent business owners spoke about how Ifazone helped them not only create a business but how working with Ifazone has helped in aspects of their personality; greater confidence in their abilities being just one. Many of our partners also let us know that they did not imagine they would wear the kind of high quality branded clothes they wear so casually since they began working as Fashion Consultants with Ifazone.

Besides the exciting fashion show and traditional dance program in which all the models displayed the Earthy Scent line of garments, attendees also had a chance to learn about the vision of the founders of Ifazone. Many spoke with great appreciation of the company’s founders and expressed views such as their belief that the size and scope of the fashion industry are increasing day by day and how excited they are to be a part of this industry. With regards to the Earthy Scent brand, those at the brand launch were pleased that Ifazone brand was introducing traditional Indian apparel in the Indian market.

Mr Roshan Bisht, the founder of the Ifazone brand remarked at the Earthy Scent launch that the untapped potential of the Indian ethnic wear market was tremendous and he expressed his view that those who purchase Earthy Scent garments will be delighted with the quality of the apparel they come to own.

We can confidently say that our Earthy Scent launch was a tremendous success. This, not only because of a large number of attendees who were present at the event but also because of the lively enthusiasm and positive sentiment on the show by our Fashion Consultants without whose support and success Ifazone would today not be the premier seller of fashionable garments in India it is today.