Future of Fashion Industry


As an Ifazone distributor you are selling our products par kya kabhi socha hai ki jo bechte ho vo banta kaise hai!? The process of crafting one piece of clothing from the very scratch is really hard!

Believe me, its is as hard as Simran asking her dad for going on a Europe trip !

From the idea of what to produce to bulk delivery, the whole process requires several crucial steps and bhut sari mehnat!

Inspiring stories of journeys from rags to riches are capturing the imagination of Indians nationwide like never before. Asort Rewind is a combination of such stories. They serve the same cohesive function for our society today that folklore and romantic and heroic myths had done in the past. Often the heroes of India’s modern rags to riches stories are today’s business tycoons many of whom receive adulation from throngs of fans who look to them as sources of inspiration. Many such fans hope that one day, with hard work and a little bit of luck, their names will be counted among those whom they presently derive inspiration from.

Yet away from the limelight, there are far more common and more extraordinary stories of wealth creation being written every day in India by Asort. Asort Rewind is a kind of talk show where all these heroes of these stories are exceptional young men and women, some of whom once considered themselves lucky to be able to earn 15,000 rupees a month, and today earn several lakh rupees every month instead.

What makes such stories truly remarkable and worth sharing with the world is the fact that the men and women in them were in their late teens or early 20’s when they started their business ventures. Some of these young people, prior to starting their business, had frequently been unemployed or underemployed, often working as common labourers in villages in India or in minor roles with small businesses. Many also had limited or no financial resources and prior to launching their business lacked the skills or the support system that could equip them with the talent to successfully manage a team of hundreds. In-spite of such challenges these ambitious and dedicated youngsters worked hard and prospered. Today they are gazed at with admiration and awe by some who had once viewed them as unemployable and unmotivated and by others who listen excitedly to them share their exciting journey from once having limited financial resources to having an abundance of wealth today.

To try and understand how such a transformative change has taken hold in cities, towns, and villages in India it is necessary to learn more about Asort and what makes it so unique. In trying to better understand Asort, you must become cognizant of the fact that though many of India’s most accomplished new business have been disruptive, few have been as much so as Asort has been. We have created significant wealth for those at the lower echelon of the consumer pyramid and paved a path for young men and women that allows them to aspire to heights they had never imagined before. Thanks to Asort many young men and women in towns and villages have mastered the grammar required to manage a large and successful business of social selling and developed leadership skills that allow them to be at the helm of a large and diverse team.

While before being introduced to Asort some of these same individuals often had difficulty speaking effectively to an audience of more than five people. Today, these young people, most in their early to mid-twenties, speak confidently to large audiences conveying a content of such maturity that one would expect to hear it from established captains of industry twenty years older than our young partners.

We wish to state that we are proud that over the span of few years, we at Asort have generated wealth for thousands of men and women, and we take equally great pride and satisfaction in having exposed many of those who have partnered with us to a new way of thinking. By successfully creating a broader worldview in the minds of our partners we have offered them valuable insights and practical experience that will help them excel in any new endeavour that they may choose to engage in during their lifetimes. Asort Rewind introduces these leaders/partners among our society and brings them all the appreciation for their hard work.

In the weeks ahead, we want to share individual stories of some of these accomplished Asort business partners with the rest of the world because we want the world to learn about what makes Ifazone so special. We hope that by reading the words of our partners, others may draw inspiration from them. We believe that their stories thus far are but a prelude to an even larger and grander narrative, one that will capture our societies imagination for decades to come.

Our early to mid-twenties is a time in our lives when we can choose to live with careless abandon doing our best to stave off boredom and move from one distraction to another, but simultaneously it can be a time when we work towards a bright future and our long-term financial well-being and success. From the fashion industry to online selling, there is a list of all the possibilities one can consider and do big in future.

Most of us young people are anxious about our chosen careers, for instance, we wonder if the work we are doing will reward us financially in the years to come. Many of us very likely have commitments towards family members that require that we have a steady source of income or we may feel the need to make worthwhile investments to secure our future and our loved one’s future. It seems that not a day goes by when we don’t hear about the tremendous success a young person has attained in a particular field or industry which makes us wonder whether we are on the right path ourselves.

The good news is that if you are tied to the fashion apparel industry then the likelihood that you have a bright future ahead is great indeed. To give you an idea of the size and scope of this industry I’m going to acquaint you with some mind-boggling numbers. Consider that the size of the entire retail industry in India is $600 billion dollars, or approximately 39.00 lakh crore rupees out of which the share of the apparel industry is 8 per cent or approximately $50 billion dollars or 3.12 lakh crore rupees. The sum of 3.12 lakh crore rupees is a very large sum of money indeed, to get an idea how large consider that the most expensive house in the world located in Mumbai was built for 5,000 crores. So the size of the fashion apparel market in India today being 3.12 lakh crore is almost 63 times greater than the cost of Mukesh Ambani’s house! What’s even more exciting is that this figure of 3.12 lakh crore rupees is the annual revenue of the retail apparel industry and is expected to grow substantially over the next 6 years as the fashion retail sector in India continues to grow in size.

For a young person eager to make a splash the fashion apparel industry is the ideal platform from which to do so. The preceding statement will ring even truer when one realizes that the tastes of Indian consumers are also greatly evolving and are different from what they were even five years ago. Young Indians increasingly wish to differentiate themselves from their peers. When not so long ago individuals from the same socioeconomic background and of a similar age dressed very similarly, today’s youth wishes to advertise their personality wearing clothing they think best expresses their unique signature. This trend is likely to continue unrestrained into the future and hence the existing market for trendy fashion apparel will expand to include the latest styles from the across the globe which we at Asort have proven ourselves to be apt at recognizing and taking advantage of.

Today retail sales are not limited to only sales over the counter but include sales via direct channels, e-tailing, and home shopping channels. Many of those today who are pressed for time love the convenience of being able to buy products online, this fact combined with Asort’s success in creating apparel that fits virtually every conceivable body type will lead to happy customers who will continue to buy fashionable apparel from our partners.

To those eager to profit financially while having fun along the way, the fashion industry offers the right mix of continuous monetary reward while working in an important and expanding fashion industry. Over the next few years, we expect to become even more deeply involved with the fashion apparel industry in the country and to leverage the opportunities presented by greater digital penetration into the smaller cities, towns, and villages in India. This is why we want to invite you and other ambitious people like you to join us on the exciting journey that lies ahead.