Your monsoon shop is here!
Monsoon season is the best! Just sit and enjoy the amazing weather with a cup of coffee but it might be challenging to top on the style game in this season. All we want is “LOOK GOOD AND FEEL GOOD! So let’s upgrade your monsoon wardrobe with asort and make a statement with everything you wear in this amazing season.
So here we have monsoon wardrobe secrets for you to top the style game:
No More Dress Code Issue! – Flip The Pages And Feel The Fashion!
Fashion is all about trends and the images play the biggest role to create a long-lasting impression!
Let’s talk about this classic fashion lookbook
which presents a stylish collection for young and vibrant Indian youth. This is simply an example of some breathtakingly beautiful looks as per the occasion. The colours, styling and design are not only representing the occasion but also the personality of the brand presented in the fashion lookbook
. This fashion lookbook is different and bold yet the model’s styling makes the design composition look young and fresh. To help you along the way, we’ve also put together a few important tips for styling your way to be stunning yet classy!
Do you have a size 34 waist? Are you only sure of this because a size 34 pair of pants fits comfortably around your tummy? We’re not looking for trouble but we know that thanks to “Vanity Sizing” there are good reasons to doubt the intentions of your favourite brand when it labels the size of its clothing. We’re sure you’ve experienced first hand that waist sizes differ from one brand to the next. Hence a garment with a size 34 waist made by one apparel maker may be too small for you while a size 34 of another label will fit you with ease. This is called “vanity sizing” within the fashion industry and is done deliberately by numerous brands to attract buyers to purchase only their apparel.
Stroking The Male Ego Using His Waist
Many if not most brands intentionally show pants with a larger waist size as being 2 or more inches smaller. This trick appeals to men’s “vanity” who show a preference for buying trousers from labels that sell pants of a larger than actually stated waist size. Men who think that the top brands are immune to such manipulation have a thing or two to learn. The best-known brands in the world are the same ones that most heavily employ “vanity sizing” in their garments. Men’s brands that are traditionally considered stalwarts of male masculinity are often the same ones that falsely label oversized garments as smaller ones and sell them to insecure men, fooling consumers into a false sense of comfort.
The Scale of The Deception
Some men reading these words may refuse to believe that vanity sizing actually exists or that it is done deliberately by the top clothing manufacturers in the world. But men make no mistake, “vanity sizing” exists and is done deliberately by apparel manufacturers. The difference in the waist sizes among different manufacturers is not a coincidence, it has been created on purpose. Even the most valued apparel brands in the world partake in this deception. To get an idea of the difference between the sartorial fiction created and the facts, consider that one leading apparel label sells 39.5-inch pants as 36-inch ones. Another even more premium brand markets pants with a 41-inch waist as 36-inch pants.
Men Fall For It
Anyone who still thinks only women are vain has a lot to learn. Men are equally as vain as the fairer sex is. Hence the success of vanity sizing which leads men to feel good about themselves without having to make any real physical effort to do so. Most insecure men probably make themselves believe that the larger sized pant shown as having a smaller waist size that fits them well is correct while a tight fitting pant that has the accurate waist measurement is wrong. One can’t hold it against men, as men are as conscious of their physical measurements as are women are about their age. But lying to themselves about the same may have unfavourable consequences.
Living in La La Land
When you’re a man, you measure your waist by the circumference of your pants, literally. Men are highly unlikely to pull out a measuring tape to check the size of their waist because they believe they know the size of they’re waist through the waist size displayed on the pants they wear. But what if many of them have been wrong for the past few years and their waist size, for instance, is not a relatively healthy 34 inches but a larger and unhealthy 36 or even 38 inches? Then rather than being able to enjoy a lavish gourmet filled lifestyle, they ought to go easy and cut down on the portions they consume. In such instances men’s trousers may be misleading them and, unbelievable as it seems, harming their health.
A Simple Solution
Vanity sizing is highly unlikely to go away anytime soon. Pants sold through vanity sizing are too comfortable to too many and make men feel good about themselves. The simplest way for men to not be fooled by the deception of vanity sizing is by pulling out a measuring tape and measuring the size of their waist. Then regardless of whether they wear falsely labelled 34-inch waist size trousers when the actual size of their waist is 36 inches, they won’t be partaking in an unnecessary deception and perhaps may even, if they’ve grown physically complacent, be motivated to lead a healthier lifestyle.
Our early to mid-twenties is a time in our lives when we can choose to live with careless abandon doing our best to stave off boredom and move from one distraction to another, but simultaneously it can be a time when we work towards a bright future and our long-term financial well-being and success. From the fashion industry to online selling, there is a list of all the possibilities one can consider and do big in future.
Most of us young people are anxious about our chosen careers, for instance, we wonder if the work we are doing will reward us financially in the years to come. Many of us very likely have commitments towards family members that require that we have a steady source of income or we may feel the need to make worthwhile investments to secure our future and our loved one’s future. It seems that not a day goes by when we don’t hear about the tremendous success a young person has attained in a particular field or industry which makes us wonder whether we are on the right path ourselves.
The good news is that if you are tied to the fashion apparel industry then the likelihood that you have a bright future ahead is great indeed. To give you an idea of the size and scope of this industry I’m going to acquaint you with some mind-boggling numbers. Consider that the size of the entire retail industry in India is $600 billion dollars, or approximately 39.00 lakh crore rupees out of which the share of the apparel industry is 8 per cent or approximately $50 billion dollars or 3.12 lakh crore rupees. The sum of 3.12 lakh crore rupees is a very large sum of money indeed, to get an idea how large consider that the most expensive house in the world located in Mumbai was built for 5,000 crores. So the size of the fashion apparel market in India today being 3.12 lakh crore is almost 63 times greater than the cost of Mukesh Ambani’s house! What’s even more exciting is that this figure of 3.12 lakh crore rupees is the annual revenue of the retail apparel industry and is expected to grow substantially over the next 6 years as the fashion retail sector in India continues to grow in size.
For a young person eager to make a splash the fashion apparel industry is the ideal platform from which to do so. The preceding statement will ring even truer when one realizes that the tastes of Indian consumers are also greatly evolving and are different from what they were even five years ago. Young Indians increasingly wish to differentiate themselves from their peers. When not so long ago individuals from the same socioeconomic background and of a similar age dressed very similarly, today’s youth wishes to advertise their personality wearing clothing they think best expresses their unique signature. This trend is likely to continue unrestrained into the future and hence the existing market for trendy fashion apparel will expand to include the latest styles from the across the globe which we at Asort have proven ourselves to be apt at recognizing and taking advantage of.
Today retail sales are not limited to only sales over the counter but include sales via direct channels, e-tailing, and home shopping channels. Many of those today who are pressed for time love the convenience of being able to buy products online, this fact combined with Asort’s success in creating apparel that fits virtually every conceivable body type will lead to happy customers who will continue to buy fashionable apparel from our partners.
To those eager to profit financially while having fun along the way, the fashion industry offers the right mix of continuous monetary reward while working in an important and expanding fashion industry. Over the next few years, we expect to become even more deeply involved with the fashion apparel industry in the country and to leverage the opportunities presented by greater digital penetration into the smaller cities, towns, and villages in India. This is why we want to invite you and other ambitious people like you to join us on the exciting journey that lies ahead.