Dynamic Beneficial Accord Marketing Pvt. Ltd. (Company / DBA®) is an Indian direct selling fashion company headquartered in Mohali, Punjab. The organisation was founded by Mr. Roshan Singh Bisht in 2011 and deals in fashion apparel and accessories. DBA® was established with the fundamental philosophy of helping people who help themselves. The company has empowered millions of people all around India by helping them run their own independent business. Today, Company continues to grow by providing the latest fashion products and business opportunities to people from all cultures and walks of life.

The Company is incorporated in India and came into business with a mission of revolutionizing the way of direct sales and e-commerce industries. As a direct sales community, the Company creates a number of business opportunities for entrepreneurs to change their life for better and help them in fulfilling their dreams. Whether they’re employees, independent business owners or other community members, the Company touches each life for better and brighter.

Since its incorporation in the year 2011 and within a span of just a few years the Company started making an positive impact in the world of fashion with hundreds of thousand Independent Business Owners associated with the Company spread across all states of India. The organization was built up with a will to assemble a power of people who not only understood fashion but are also interested in selling them as well. It is “THE” go-to stage for the fashion conscious people of India. With its extensive variety of fashion items at affordable costs, the Company never fails to offer considerably more.

The Company came into existence with the vision to be a proud and no. 1 homegrown social selling fashion marketplace that enables millions of people globally, to earn their livelihood while looking fashionable. The company always believes in integrity, humility, customers’ happiness and care for the animals.

The Company combines fashion with a direct selling multi-level marketing strategy. The Independent Business Owners associated with the Company are not just the part of business but also an important members of the community. The Company launched it’s website with the homegrown brand named “Ifazone®” in 2011. Two other in-house brands named, “Mr. Huffman®” which is a premium menswear brand known for its meticulously and elegantly crafted apparel and “Earthy Scent®” which has modernized the impression of Indian ethnic wear for modern India, also get launched on the Company’s website.

The Company works with its focus on the ‘human element’ of business. Over the years, the Company has created a wave of fashion influencers and has made an impact in lives of 300,000+ distributors and hundreds of thousands of people on board by providing them a lifestyle they always longed for. Based on a strong foundation of social networking, the organisation seeks to build a ‘community’ of fashion loving people, who can earn even as they shop.

With a deep strive to encourage everyone to move fast, to innovate, to try out new ideas, and break and build new things, the product line grew from a single brand Ifazone® to a total number of six homegrown brands by 2018. The company also launched its e-commerce platform with the name of Asort™ (ds.asort.com). Today, there brand like “Another Bad Generation(A.B.G.)™, Earthy Scent®Mr.Huffman®Ifazone®, Kuefit™ and Solasta Shoes™” which are exclusively available at Asort™ platform and delivers fast and affordable fashion in every category with over 200+ new products being launched every week. Products sold through Asort™ are a perfect mix of in-house brands as well as carefully curated fashion range.

The six homegrown brands cover each and every need of fashion conscious men, women and youth by providing all wardrobe essentials crafted for the modern India.

Another Bad Generation (A.B.G.)™ – Own the Streets

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First Indian street wear brand, deeply rooted in art with a motive to rebuild a new culture for Indian youth, ABG™ truly stands for its name, ‘Another Bad Generation’.

Earthy Scent® – Finest Indian Craftsmanship

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A brand that takes ethnic fashion loving people a step closer to nature, promotes Indian crafts and textiles and transforms them into silhouettes and styles acceptable to the modern Indian men and women.

Mr. Huffman® – Classic Men Powerhouse

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Mr. Huffman® is for men who understand class. A premium menswear brand known for its meticulously and elegantly crafted apparel to add an extra dimension to the men’s closet.

Ifazone® – Get into Basics

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An ultimate objective of enhancing the personality of the wearer by providing a clean range of men and women clothing with a play of finest fabrics & textures.

 Kuefit™ – Each Mile Matters

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Kuefit™ adds a dash of sporty spirit and athletic enchant clothing range alongside the maximum comfort. The brand covers all your athletics choices shrouded in supreme style.

Solasta Shoes™ – Mix & Match

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The brand provides the right selection of footwear that defines the personality of the wearer. Solasta Shoes™ is the brand that oozes solace, glamour and style.

With more than 300+ employees, DBA® team is an electric mix of youth and experience, of foodies and gym freaks, of accomplished bathroom singers and astronomers, of long distance riders and amateur artists. The leadership team has a combined experience of over two hundred years across multiple domains like fashion, e-commerce, technology, direct sales, logistics, product design, finance and operations. The work culture of the Company is considered as upbeat, fun yet professional as per the employees. With the freedom of experimentation and behavior of welcoming new ideas, the work force working under one roof, the Company never fails to increase employees’ enthusiasm.

The milestone achieved by the company-


First Direct Selling Fashion Company in India


Fashion Consultants growth (CAGR: 492%)


105% Growth in turnover (2014-2016)


Launch of Earthy Scent®, Mr. Huffman®

E-commerce platform launched


First company to launch Street Wear brand in India.



  1. Sajad Ali khan Reply

    I am soo glad after reading all these information
    Really nice love you asort meri Jan…
    I request you sir please maintain product quantity
    Maximum product are out_of_stock…
    Thanks for creating this blog & platform..

    • Shivam Kumar Reply

      Jaago grahak jaago
      Bewakoof mat bano
      Dba ka khud ka website tak nhi hai
      Head office to kabhi thi bhi nhi mohali me
      Sab paise lekar lootane wale hai n

      • Sandeep dogra Reply

        dekh brother jis din training me baithoge us tumhare sare doubts clear honge. Bahar se murgi ki trh pk pk krne me koi fayda nhi h samjhe… dobara mt bolna lootne wala kaam hai ok

        • Sale pese kuu mangate h fir training wale bade Reply

          Shi h bhaiyo sb farji h notanki pese hadapne ki skim h m gaya training lene mjhse bol rhe 50000jama kro tb nokri milegi tmhara baap rakh gaya h yaha 50000

  2. DBA<<>>O,,YES.,,,,..today i am very happy that I can say that I have a great time as I am able to make a big difference in my life,, that is possible because ASORT. today i am working in a best platorm for compelete my needs nd achieving my all dreams…..RAB DA SUKAR HAI ,,,ki aaj me ASORT COMMUNITY k sath apna BUSINESS run kr rha hoon.

  3. Prakash Chandra Bhatt Reply

    That’s a reason why we love our company Asort meri jaan .. Thank you

  4. Sanjay Walia Reply

    Superb knowledge and I am proud kyuki me asort me business kar rha hu

  5. This is a very excellent business school .
    “Asort academy”
    Study and work both you can do… Earn income and knowledge… Everyone have a great opportunity join asort and create your future first …….
    contact us 8287821300 & also what’s app

  6. Deeksha Ramola Reply

    This article is really helpful to know all about the company. It has been a wonderful experience working with Asort.

    But wanna share some requests from distributors & customers side ..
    1. Plz work on designs ( especially girls aren’t liking these designs for them )
    2. Product quantity

  7. Life is Agame of competition ASORT IS NO 1 BRAND……..🤗🤗🤗🤗🤗

  8. company is so good isme joining krne ke liye 4 di ki training kerne ke liye pahale 5000 rs magte h
    yee bahut hi Galat h kyu ki training ke paise lena bahut hi wrong h aur jb tk RS na do tb tk training bh i provide nhi krate h sir ji sir iska aap kux karo @@@@&&&$$$$ plz plz km se km beheviour to achha kiya karo aap kux karo sir jii plz plz


    Direct sale industry is the fastest growing business of 21st century which must be joined by every young man and women globally otherwise you can never get the best of your youth age
    – Dr. APJ ABDUL KALAM sir
    I am joining in this industry just 45 days completed. First I would like to learning and listening of this industry… And I am getting more knowledge.
    I am working in 6 years core field experience…. 3 years Quality engineer, 1 year Marine engineer and 2 years Polytechnic college lecturer… I am not satisfied with these fields….
    But this industry is the feature. I am understood. I love DBA. Thank you DBA.

  10. SUNDARESAN K Reply

    Direct sale industry is the fastest growing business of 21st century which must be joined by every young man and women globally otherwise you can never get the best of your youth age
    – Dr. APJ ABDUL KALAM sir
    My name is Sundaresan k. B.E mechanical, 2013 passed out from Tirunelveli… My contact Number : 9600943984

  11. Jihne pta nhi ke rasgulle la swad Kaisa hai wo kya mithai Ka swad kya batayenge
    jo log faltu comments Kar rhe Hain abe phle jake khud Dekho peeth peeche burai Mt kro

  12. Poor life back and come rich life
    My name is akash from up azamgarh se
    Whatsapp number 9506881326

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